Bird Rock Coffee Roasters opened it’s first cafe in the Bird Rock neighborhood of La Jolla, CA in 2006. They began sourcing coffee directly from producers from the very beginning. Direct Trade is a very important part of their model. With a strong commitment to giving back to the local community, the support they receive in return is very generous. In 2012 they were named Micro-Roaster of the Year by Roast Magazine, a once in a lifetime award. Their motto is to be “Empowered by Great Coffee,” and that is to say they are motivated and inspired by the many workers that touch each coffee. From the workers at the farm level to the baristas who craft your daily cup, they continue to be “Empowered by Great Coffee.”