Higher Grounds Coffee believes that high quality coffee is sustainable only through a human-centric approach: their circular trading model means that they provide coffee drinkers with the opportunity to engage in a cycle that begins with, and returns to, their producing partners in coffee-growing regions. They source 100% organic coffee directly from farmers through ownership of their importer Cooperative Coffees and circle back to invest in the well-being of farming communities via their nonprofit partner, On the Ground.